What is Conversion Rate?

Conversion rate measures the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.

Formula: (Conversions / Visitors) × 100
Average Conversion Rates
E-commerce: 1-4%

Lead generation: 2-5%

Email signup: 1-5%

Form submissions: 5-15%
Improving Conversion Rates
A/B test headlines and CTAs

Simplify the conversion process

Improve page load speed

Build trust with reviews and testimonials

Create urgency with limited-time offers